Jackson Owago's Blog

  The Three Pillars of Sales In the world of business, mastering the art of sales is paramount for achieving sustainable growth and success. Sales professionals, armed with the right strategies and insights, hold the key to unlocking revenue streams and building lasting relationships with customers.  In this comprehensive guide, we delve into the core principles of sales through the lens of the Three Pillars: Understanding the Consumer, Understanding the Product, and Understanding the Market as highlighted in my book The 3 Pillars of Sales. Each pillar serves as a cornerstone for sales excellence, empowering professionals to navigate challenges, capitalize on opportunities, and drive tangible results. What is Sales? Sales is the process of promoting, negotiating, and selling products or services to customers to generate revenue for a business. It involves identifying potential customers, building relationships, and closing sales to meet business objectives. Why is sales Import...

 Why are Businesses struggling with Digital Transformation? In an era defined by rapid technological advancement, businesses worldwide are grappling with the complexities of digital transformation. From advanced analytics and automation to cloud-based applications and social media, digital technologies are reshaping the landscape of commerce, compelling organizations to adapt or risk obsolescence.  In this in-depth exploration, we delve into the intricacies of digital transformation, examining its significance, challenges, and strategies for success. By dissecting the barriers to adoption, elucidating the benefits of digitalization, and offering actionable insights, we aim to empower businesses to navigate the digital landscape with confidence and thrive in an increasingly competitive environment. What is digital transformation? Wikipedia describes digital transformation as the adoption of digital technology by an organization to digitize non-digital products, services o...

 What is delayed gratification? The Britannica website defines Delay of gratification as   the act of resisting an impulse to take an immediately available reward in the hope of obtaining a more-valued reward in the future.  The ability to delay  gratification is essential to self-regulation, or self-control. Leaders who find their careers derailed often have their immaturity and need instant gratification to blame. Examples of leaders chasing instant gratification are taking shortcuts, being dishonest, and falling for easy money. What are the benefits of delayed gratification? Builds a strong  character Creates diligence, focus, and the ability to conjure up a detailed vision Helps with the ability to deal with ambiguity and uncertainty Creates resilience and the capability to see setbacks as stepping stones to success Creates a sense of optimism rooted in a solid foundation of beliefs about what is achievable What does this mean for the people in business? ...

Starting a business is exciting.  There are equal amounts of fear and joy when leaving an office job and becoming a business owner. Many of those who take that path indeed find personal and professional fulfillment. Unfortunately, in any endeavor, it is better to be prepared with reality in mind than fantasy. And as far as starting a business is concerned, the reality is more complicated. Today we are looking into 5 realities that will prepare you for the business world. So sit back, grab your favorite drink, and let's get down to business. 1. Success is not for everyone  First, you must understand that just because someone else is doing it successfully doesn't mean it will work for you. Most often, we come across people who have succeeded in one business or another and imagine that we will be able to get the same success story, but that isn't always the case. There are a lot of unpredictable situations that no one can fully prepare for. A good example is the Coronavirus pa...