Jackson Owago's Blog

How can you drive sales success for your organisation? The art of successful selling isn't merely about persuasive pitches; it's about understanding human behaviour, building relationships, and providing value. These ten sales secrets delve into the core principles and strategies that can transform your approach to sales and drive remarkable success. 1. Understanding Your Audience Knowing your audience is paramount. Conduct in-depth research to understand their pain points, motivations, and needs. Tailoring your approach to address their specific requirements builds rapport and credibility. Conducting In-Depth Research Importance: Thorough research is the foundation of understanding your audience. This involves gathering data on demographics, preferences, behaviours, and challenges. Utilize various sources, including surveys, market studies, and social media analytics. Benefits: Research helps you gain insights into the nuances of your audience. By knowing their characteristics...

  The Three Pillars of Sales In the world of business, mastering the art of sales is paramount for achieving sustainable growth and success. Sales professionals, armed with the right strategies and insights, hold the key to unlocking revenue streams and building lasting relationships with customers.  In this comprehensive guide, we delve into the core principles of sales through the lens of the Three Pillars: Understanding the Consumer, Understanding the Product, and Understanding the Market as highlighted in my book The 3 Pillars of Sales. Each pillar serves as a cornerstone for sales excellence, empowering professionals to navigate challenges, capitalize on opportunities, and drive tangible results. What is Sales? Sales is the process of promoting, negotiating, and selling products or services to customers to generate revenue for a business. It involves identifying potential customers, building relationships, and closing sales to meet business objectives. Why is sales Import...